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Will Insurance Brokers Use Mobile Insurance Service Platform: An Integration of UTAUT and TTF

机译：保险经纪人将使用移动保险服务平台：UTAUT和TTF的集成

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Mobile insurance service platform enables insurance firms to improve the quality of insurance services by providing faster means of communication and timeliness of operation. The platform allows insurance brokers to serve their customers immediately anytime and anywhere. To reach the benefits, however, insurance brokers must have intention to use the implemented mobile platform. Thus, insurance firms have to understand insurance brokers' intention towards mobile insurance service platform. Consequently, identifying determinants of insurance brokers' intention to use mobile insurance service platform is a valuable focus of research. Therefore, this study will propose a theoretical model by combining the perspectives of UTAUT and TTF theory. The theoretical model will be proposed and verified, in order to understand insurance brokers' intention in mobile insurance service platform. The results of this study will help establish practical IT strategies for implementing mobile insurance service by providing information about perceptions of insurance brokers to insurance firms.
机译：移动保险服务平台使保险公司能够通过提供更快的通信方式和及时的操作来提高保险服务的质量。该平台使保险经纪人可以随时随地立即为其客户提供服务。但是，为了获得收益，保险经纪人必须打算使用已实现的移动平台。因此，保险公司必须了解保险经纪人对移动保险服务平台的意图。因此，确定保险经纪人使用移动保险服务平台的意图的决定因素是研究的重要价值。因此，本研究将结合UTAUT和TTF理论的观点提出一个理论模型。理论模型将被提出和验证，以了解保险经纪人在移动保险服务平台中的意图。这项研究的结果将通过向保险公司提供有关保险经纪人的看法的信息，来帮助建立实施移动保险服务的实用IT策略。

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