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Communicating Personal Health Information in Virtual Health Communities: A Theoretical Framework

机译:在虚拟健康社区中交流个人健康信息:一个理论框架

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The use of social media technologies and platforms for health communications has grown dramatically over the past decade. Health consumers such as patients and caregivers join virtual health communities and exchange social support with other users on these websites. Communicating personal health information (PHI) in public discussions is a part of these support exchange activities. Despite the benefits that sharing PHI in this context can offer for both information owner and community, it may entail privacy risks and concerns for individuals, which may ultimately hamper user participation. Thus, drawing on the notion of privacy calculus, we propose a theoretical framework to address the simultaneous impacts of privacy concerns and expected outcomes of information sharing on communicating PHI in public discussions within virtual health communities. Moreover, we propose that emotional attachment to an online community, namely affective commitment, can have direct and moderating effects on PHI sharing within these virtual environments.
机译:在过去的十年中,使用社交媒体技术和平台进行健康交流的人数急剧增加。患者和护理人员等健康消费者加入虚拟健康社区,并在这些网站上与其他用户交换社会支持。在公共讨论中交流个人健康信息(PHI)是这些支持交流活动的一部分。尽管在这种情况下共享PHI可以为信息所有者和社区带来好处,但它可能会给个人带来隐私风险和担忧,最终可能会阻碍用户的参与。因此,基于隐私演算的概念,我们提出了一个理论框架来解决隐私关注和信息共享在虚拟健康社区内的公共讨论中交流PHI的预期结果的同时影响。此外,我们提出对在线社区的情感依恋,即情感承诺,可以对这些虚拟环境中的PHI共享产生直接和适度的影响。

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