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首页> 外文会议>Annual Hawaii International Conference on System Sciences >Is Web 2.0 Culture-Free or Culture-Bound? Differences between American and Korean Blogs
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Is Web 2.0 Culture-Free or Culture-Bound? Differences between American and Korean Blogs

机译：Web 2.0是无文化的还是无文化的？美国和韩国博客之间的差异

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On social media, are Westerners more likely to use the first-person pronoun "I" and Easterners more likely to use the collective "we"? Do users from high-context cultures use more visual expression than their counterparts in low-context cultures? These kinds of questions suggest that Web 2.0 might be culture-bound, thereby explaining the popularity of local and regional equivalents of Facebook and Twitter in Eastern countries. This paper proposes operationalizations and measurements of cultural characteristics unique to Web 2.0, which were tested through a content analysis study comparing technical and social aspects of a U.S. blogging site and a Korean counterpart. Findings reveal that, while U.S. users show greater individualism as predicted, Korean users show compensatory effects, with evidence supporting cultural-difference theories as well as the emerging phenomenon of cultural homogeneity. Theoretical and practical implications are drawn for understanding cultural diversity and the role of technological affordances in mirroring as well as shaping culturally governed communication patterns.
机译：在社交媒体上，西方人更可能使用第一人称代词“ I”，而东方人更可能使用集体的“我们”吗？高语境文化的用户使用的视觉表达是否比低语境文化的用户更多？这些问题表明Web 2.0可能与文化相关，从而解释了东方国家中Facebook和Twitter的本地和区域等效形式的流行。本文提出了Web 2.0独有的文化特征的可操作性和测量方法，并通过内容分析研究对美国博客站点和韩国博客站点的技术和社会方面进行了测试。调查结果表明，尽管美国用户表现出预期的更大的个人主义，但韩国用户表现出补偿作用，证据支持文化差异理论以及新兴的文化同质化现象。在理解文化多样性和技术支持在镜像中的作用以及塑造文化支配的沟通方式时，从理论和实践意义上都具有借鉴意义。

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