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Conceptualising Mobility as a Service

机译:将移动即服务概念化

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We agree with the common perception that Mobility as a Service (MaaS) has strong potential to address the growing mobility needs of the world's population in a sustainable way. However there is a significant lack of understanding of what MaaS actually is on conceptual level. Reviewing the state-of-the-art of MaaS research we deduct that MaaS has all the attributes of a ???hyped??? socio-technical phenomenon: it seems to be a loosely connected patchwork of optimistic political dogma, activists' enthusiasm, anecdotal evidence of successful services and a firm belief of investors in companies such as Uber. However, as a paradigm shift, MaaS has electrified public decision makers and unleashed a wave of innovation in SMEs. In addition, MaaS forces researchers to work in multi-disciplinary collaborations, transcending ???traditional??? competence areas, such as traffic planning, computer science, social sciences, transport systems and organisational psychology. Consequently, while embracing the innovative spirit of the MaaS paradigm shift, we aim to outline key conceptual issues of MaaS. These issues are 1) the nature of travel (including purpose, mode, means, distance etc.); 2) MaaS interoperability within intelligent traffic services; 3) the end-user perspective, with a focus on user attitudes and behaviours; and 4) sustainability, including work during the journey, and ultimately not traveling at all (e.g. teleworking). We exemplify our tentative concept through applying it to the existing mobility services Uber, Lyft, Car2Go, DriveNow, Tuup, UbiGo and Moovel. Through our study, we provide an initial research based conceptual foundation for MaaS researchers, developers and implementers.
机译:我们同意普遍的看法,即移动即服务(MaaS)具有以可持续的方式解决世界人口日益增长的出行需求的巨大潜力。但是,对于MaaS在概念上实际上是什么的理解非常缺乏。回顾MaaS研究的最新发展,我们推断MaaS具有“炒作”的所有属性。社会技术现象:这似乎是乐观政治教条,激进主义者的热情,成功服务的轶事证据以及投资者对Uber等公司的坚定信念的松散联系。然而,作为一种范式转移,MaaS使公共决策者们兴奋不已,并在中小企业中掀起了一波创新浪潮。此外,MaaS迫使研究人员开展跨学科合作,超越了“传统”。能力领域,例如交通规划,计算机科学,社会科学,运输系统和组织心理学。因此,在拥抱MaaS范式转变的创新精神的同时,我们旨在概述MaaS的关键概念问题。这些问题是:1)旅行的性质(包括目的,方式,方式,距离等); 2)智能交通服务中的MaaS互操作性; 3)最终用户观点,重点关注用户的态度和行为; 4)可持续性,包括旅途中的工作,最终根本不旅行(例如,远程办公)。我们通过将其应用于现有的出行服务Uber,Lyft,Car2Go,DriveNow,Tuup,UbiGo和Moovel来举例说明我们的设想。通过我们的研究,我们为MaaS研究人员,开发人员和实施人员提供了基于初步研究的概念基础。

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