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IntegraTag: A Framework for High-Fidelity Web Client Measurement

机译：IntegraTag：高保真Web客户端测量的框架

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Collecting information from web clients without explicit input from users is important in a variety of contexts including content customization, experience personalization, accounting and online advertising. A standard approach for gathering web client telemetry is through deployment of Javascript instrumentation that is placed either directly on web pages or through third-party "tags" that are referenced in web pages. In this paper we present a design study of web client measurement methods. The objective of our work is to enhance understanding of best practices in web client measurement toward the goal of developing future tags that are reliable, robust and efficient. We begin by conducting a detailed examination of Javascript instrumentation collected from five well known third party services. Our analysis shows that these code-bases have diverse capabilities and return a broad range of client characteristics. Next, we describe a web client measurement framework and an implementation that we call IntegraTag, which enables us to examine details of performance, accuracy and reliability through live deployments. We use IntegraTag to conduct case studies of tag behavior on a single website which resulted in over 500K page-loads, and on a publisher network which resulted in over 150M page-loads. We establish a lower-bound on the tag's reporting fidelity using a Bernoulli trial. We report on the wide range of client characteristics returned by IntegraTag, as well as its performance and robustness.
机译：在没有内容明确的用户输入的情况下，从Web客户端收集信息在包括内容定制，体验个性化，会计和在线广告在内的各种情况下都是很重要的。收集Web客户端遥测的一种标准方法是通过部署直接放置在网页上或通过网页中引用的第三方“标签”的Javascript工具进行部署。在本文中，我们介绍了Web客户端测量方法的设计研究。我们工作的目的是为了增进对Web客户端测量中最佳实践的理解，以期开发出可靠，强大和高效的未来标签。我们首先对从五个著名的第三方服务中收集的Javascript工具进行详细检查。我们的分析表明，这些代码库具有多种功能，并返回广泛的客户特征。接下来，我们描述一个Web客户端测量框架和一个称为IntegraTag的实现，它使我们能够通过实时部署检查性能，准确性和可靠性的详细信息。我们使用IntegraTag在单个网站上进行了标记行为的案例研究，这导致了超过500K的页面负载，而在发布商网络上导致了超过1.5亿的页面负载。我们使用伯努利试验在标签的报告保真度上确定下限。我们报告了IntegraTag返回的广泛的客户特征，以及其性能和稳定性。

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