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OPEN SERVICE INNOVATION FOR A NEW SPACE ECONOMY

机译:开放服务创新,打造新的空间经济

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Satellite-based data is becoming increasingly available and precise, and it has worked its way into many applications that support our everyday lives. Wishing to harness the economic potential of this data, governments are attempting to kick-start a New Space Economy, using enabling technologies such as ICT and collaborative environments as spelled out by the open innovation paradigm, in order to stimulate the creation of commercial downstream services around the available information. This paper examines how open innovation principles are and could further be applied in the context of space downstream services, specifically exploring the European Galileo and Copernicus programs, in order to support the emergence of a new service-based economy. Indeed, in the global context, an increasing proportion of companies' revenues stems from services, and these are becoming a key differentiation tool in the competitive landscape. Space-based services could therefore supply companies with new business models that will enable them to keep abreast of their competitors and provide a higher value to customers. Open innovation occurs when companies do not only rely on their internal processes and R&D to perform innovation, engaging the whole spectrum of available collaborators and stakeholders to bring new ideas to market. The stream of open services innovation specifically studies how to apply open innovation principles to the realm of service management, in order to develop innovative services that better embrace customers' needs. Key principles of this type of innovation include re-designing business models from product-based to service-based models, built around the concept of customer utility. Customers should also be fully engaged in co-creation processes, helping to shape services around their specific needs and providing real-time feedback on the business models being implemented. In an open innovation approach, a specialisation should be sought between complementary actors such as suppliers, competitors and key stakeholders in order to create more efficient processes, where assets and knowledge can be shared. Finally the use of platforms to standardise information and to communicate between actors should be encouraged. A more in-depth elaboration of this model will be presented with practical examples and recommendations for key stakeholders. open service innovation.
机译:基于卫星的数据正变得越来越可用和精确,并且已应用于支持我们日常生活的许多应用程序中。各国政府希望利用这些数据的经济潜力,试图利用开放式创新范式所阐明的诸如ICT和协作环境之类的使能技术来启动新的太空经济,以刺激下游商业服务的创建周围的可用信息。本文研究了开放创新原则在空间下游服务的背景下如何应用以及可以进一步应用,特别是探索了欧洲伽利略计划和哥白尼计划,以支持基于服务的新型经济的出现。的确,在全球范围内,公司收入中越来越多的收入来自于服务,并且它们已成为竞争格局中的关键差异化工具。因此,天基服务可以为公司提供新的商业模式,使他们能够与竞争对手保持同步并为客户提供更高的价值。当公司不仅依靠其内部流程和研发来进行创新,并使所有可用的合作者和利益相关者参与其中以将新想法推向市场时,就会发生开放式创新。开放服务创新流特别研究如何将开放创新原则应用于服务管理领域,以便开发更好地满足客户需求的创新服务。这种创新的关键原则包括围绕客户效用概念重新设计业务模型,从基于产品的模型到基于服务的模型。客户还应该充分参与共同创建流程,帮助围绕他们的特定需求塑造服务,并提供有关正在实施的业务模型的实时反馈。在开放式创新方法中,应在供应商,竞争者和主要利益相关者等互补参与者之间寻求专业化,以创建更有效的流程,使资产和知识可以共享。最后,应该鼓励使用平台来标准化信息并在参与者之间进行交流。将针对此模型进行更深入的阐述,并为主要利益相关者提供实际示例和建议。开放服务创新。

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