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Media interactivity on Facebook, a pending link for digital newspapers in Ecuador, Colombia and Peru

机译：Facebook上的媒体互动，厄瓜多尔，哥伦比亚和秘鲁的数字报纸的未决链接

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摘要

The media convergence has generated a new discourse between the media and its readers. At present, the channels for disseminating the information are linked to external platforms, such as social networks. Newspapers have gradually turned a certain type of content to their social media pages. Because of this, virtual dialogue channels are opened due to the immediacy of the flow of information. In the present investigation the Facebook accounts of three major newspapers of the Andean countries were studied. The objective was to measure their degree of interactivity with the readers. The type of information shared by the media, the number of daily updates, the multimedia material used, and the media response to user comments are part of the analyzed indicators. In general terms, the findings show that the consumption of news in social networks is given as a menu, depending mainly on the liking of netizens, and also the participation of the media in the debate generated by the publications shared by Facebook. However, the social network is an important channel when it comes to massaging information without being able to insert itself into a real communication process.
机译：媒体的融合在媒体及其读者之间产生了新的话题。当前，用于传播信息的渠道被链接到诸如社交网络之类的外部平台。报纸已经逐渐将某种类型的内容转换为他们的社交媒体页面。因此，由于信息流的即时性，虚拟对话通道得以打开。在本次调查中，对安第斯国家的三大主要报纸的Facebook帐户进行了研究。目的是衡量他们与读者的互动程度。媒体共享的信息类型，每日更新的数量，所使用的多媒体材料以及媒体对用户评论的响应是所分析指标的一部分。总体而言，调查结果表明，社交网络中的新闻消费是一种菜单，主要取决于网民的喜好，也取决于媒体参与由Facebook共享的出版物引发的辩论。但是，社交网络是一种重要的渠道，可用于传播信息而又无法将其插入到实际的沟通过程中。

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