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首页> 外文会议>Iberian Conference on Information Systems and Technologies >Positioning of Ecuador hotels on Booking.com. The case of Cuenca, Loja, Guayaquil, Quito and Galápagos Islands
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Positioning of Ecuador hotels on Booking.com. The case of Cuenca, Loja, Guayaquil, Quito and Galápagos Islands

机译：在Booking.com上厄瓜多尔酒店的位置。昆卡，洛哈，瓜亚基尔，基多和加拉帕戈斯群岛的情况

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摘要

The society of the information has generated deep changes in the social and business relationship, in which particularly, the touristic sector has significantly evolved since the Internet and then the web 2.0 started to spread to the daily personal and professional activities. Regarding the tourist sector, the websites that have the aim of letting people know about the recommendations and experiences of clients related to different services such as: restaurant, transportation, and lodging are gaining great importance. One of the leader webpages around the world regarding tourism is Booking.com, in which more than 1.200.000 bookings per day are made in its 1.136.997 lodgings in 225 countries and territories. The main objective of this study is to know about the positioning in Booking.com in the hotels of Cuenca, Loja, Guayaquil, Quito, and Galápagos which are known as the main tourist destinations of Ecuador. To carry out this study, the quantitative method has been used which involves the use of a tool called spyder for collecting data from Booking.com.
机译：信息社会在社会和商业关系中产生了深刻的变化，特别是自Internet以来，旅游业已发生了巨大的变化，然后Web 2.0开始普及到日常的个人和专业活动中。关于旅游业，旨在让人们了解与诸如餐厅，交通和住宿等不同服务相关的客户的建议和体验的网站变得越来越重要。 Booking.com是全球有关旅游业的领先网页之一，其中在225个国家和地区的1.136.997个住宿中每天进行的预订超过120万次。这项研究的主要目的是了解在Booking.com上昆卡，洛哈，瓜亚基尔，基多和加拉帕戈斯群岛的酒店的位置，这两个地方被称为厄瓜多尔的主要旅游目的地。为了进行这项研究，使用了定量方法，其中涉及使用一种称为spyder的工具从Booking.com收集数据。

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