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Research on the Pricing Strategy of Manufacturer's Dual Channel under the Closed-Loop Supply Chain

机译:闭环供应链下制造商双渠道定价策略研究

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摘要

This article focuses on the product pricing of manufacturer's dual channel under the closed-loop supply chain, which consists a single manufacturer and retailer. In this paper, we assume that the manufacturer is the market leader, and it sales the products through online and offline channels in the same time. All supply chain member's products prices are determined by recycling level and re-manufacturing capacity. Furthermore, we have calculated the best pricing strategy of products under the leadership of manufacturer for the market.
机译:本文重点讨论由单个制造商和零售商组成的闭环供应链下制造商双渠道的产品定价。在本文中,我们假设制造商是市场的领导者,并且它同时通过在线和离线渠道销售产品。供应链成员的所有产品价格均由回收水平和再制造能力决定。此外,我们在制造商的领导下为市场计算了最佳的定价策略。

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