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Consumer Preference on Traceable Information of Dairy Products

机译：消费者对乳制品可追溯信息的偏好

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摘要

Diary industry in China has been in deep crisis since a series of quality scandals were exposed to public in 2008.Thanks to the traceability system in dairy supply chain and the growth of the internet, providing traceable dairy product information to the public is viewed as one of the best ways, mostly in terms of feasibility, to overcome the trust crisis and to promote the development of the dairy industry in China.However, among the tons of information available from the supply chain, there is a lack of knowledge on consumer preference.Based on choice-based conjoint analysis, this paper investigated consumer preference on dairy product traceable information query service.Specifically, this paper measured the value that consumers place on the dairy product traceable information.We used a multinomial logit model to estimate the preferences and offered 3 ways to explain the value of each kind of information that consumers are concerned about.Results indicate that different consumer groups hold different preferences.
机译：自从2008年一系列质量丑闻曝光以来，中国的乳业一直处于严重危机之中。由于乳品供应链的可追溯性制度和互联网的发展，向公众提供可追溯的乳制品信息被认为是其中之一。最好的方法，主要是在可行性方面，克服信任危机并促进中国乳业的发展。然而，在供应链可提供的大量信息中，缺乏关于消费者偏好的知识在基于选择的联合分析的基础上，本文研究了消费者对乳制品可追溯信息查询服务的偏好。提供了3种方法来解释消费者关注的每种信息的价值。结果表明，不同的消费者群体ps拥有不同的首选项。

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