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首页> 外文会议>Wuhan international conference on E-business >Study of User's Adoption Behavior for Innovative Mobile Commerce ——Take the Internet Chauffeured Car as an Example
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Study of User's Adoption Behavior for Innovative Mobile Commerce ——Take the Internet Chauffeured Car as an Example

机译：创新型移动商务用户采纳行为研究-以互联网专车为例

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Internet chauffeured car (abbreviated as ICC) is a typical representative of the innovative mobile commerce and has gained rapidly development in a short period.But research about its users' adoption behavior is not reach.The changing market environment also makes it important for ICC platforms timely grasp their users' adoption behavior characteristics.Our study is based on the user's view.By introducing UTAUT and structural equation model (SEM), factors affecting the user's adoption behavior and their influencing path are empirically analyzed.Results show that expected performance, trust tendency and initial trust all have positive effect on the user's adoption behavior significantly.Convenient condition positively influences adoption behavior by initial trust as a mediator.But perceived risk's expected negative influence on adoption behavior is not significant.The results can provide some reference for platforms to promote their service and make related management policies.
机译：互联网专车（ICC）是创新型移动商务的典型代表，并在短期内得到了飞速发展，但有关其用户采用行为的研究尚未达到，不断变化的市场环境也使其对ICC平台具有重要意义。及时了解用户的采用行为特征。本研究是基于用户的观点。通过引入UTAUT和结构方程模型（SEM），对影响用户采用行为的因素及其影响路径进行了实证分析。趋势和初始信任都对用户的采用行为产生显着的正向影响。便利条件通过初始信任作为中介而对用户的采用行为产生正向影响，但是感知风险对采用行为的预期负面影响并不显着。结果可为平台提供一些参考。推广他们的服务并制定相关的管理政策。

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