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首页> 外文会议>Wuhan international conference on E-business >Building a Cost and Profit Sharing Model for an E-business Project in Rural China: a Shapely Value Approach
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Building a Cost and Profit Sharing Model for an E-business Project in Rural China: a Shapely Value Approach

机译：建立中国农村电子商务项目的成本与利润共享模型：一种切实可行的价值方法

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摘要

With the rapid development of the information technology and e-commerce, it has become an inevitable trend to promote the application of e-business projects in rural China.Nevertheless, compared with the conventional businesses, the initial cost of an e-business project still remains relatively high in the rural areas.Therefore, it is an urgent issue to explore how to share the cost and benefit among the government and farmers for an e-business project in order to facilitate rural e-business development.By adopting the Shapley Game methodology, this paper has conducted a theoretic analysis of the cost sharing among the central government, local government and farmers, and built an investment cost sharing model (C'i=P(i)-Vs(i)-Vri, i=1,2,3), which is able to coordinate the benefit of all three stakeholders, and will best encourage the farmers to open family e-businesses in particular.This paper also proposes relevant policy recommendations in an effort to promote the development of e-business in rural China.
机译：随着信息技术和电子商务的迅猛发展，在中国农村地区推广电子商务项目已成为必然趋势，尽管如此，与传统业务相比，电子商务项目的初始成本仍然很高。农村地区仍然相对较高，因此，探索如何在政府和农民之间分担电子商务项目的成本和收益以促进农村电子商务发展是一个紧迫的问题。方法论上，本文对中央政府，地方政府和农民之间的成本分担进行了理论分析，并建立了投资成本分担模型（C'i = P（i）-Vs（i）-Vri，i = 1 ，2,3），它能够协调所有三个利益相关者的利益，并且将最好地鼓励农民特别是开放家庭电子商务。本文还提出了相关的政策建议，以努力促进电子商务的发展。 bu在中国农村

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