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Continuance Intention on Mobile Social Networking Service: Examine the Effects of Habit and Gratifications

机译：移动社交网络服务的持续意图：检查习惯和满足感的影响

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By integrating the uses and gratifications theory and habit theory, this study develops a theoretical model to explore factors affecting continuance intention of mobile social networking service.218 valid data were collected in China.The empirical results show that, cognitive need and affective need have significant impacts on continuance intention.In addition, habit is significantly determined by affective need, tension-release need and prior use, which further significantly influences continuance intention.

机译：通过结合使用和满足理论，习惯理论，建立了理论模型，探讨影响移动社交网络服务持续意愿的因素。在中国收集了218份有效数据。实证结果表明，认知需求和情感需求具有显着性。此外，习惯是由情感需要，紧张释放需要和事先使用所决定的，这进一步显着影响了持续意愿。

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《Wuhan international conference on E-business》|2017年|222-231|共10页
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作者
Chunmei Gan; Xubin Liang; Xinyan Yu;
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原文格式 PDF
正文语种
中图分类经济;自动化技术、计算机技术;
关键词
uses and gratifications; habit; continuance intention; social networking service; social media;

机译：使用和满足感;习惯;持续性意图;社交网络服务;社交媒体;

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专利

1. Examining the antecedents of user gratification and its effects onn individuals' social network services usage: the moderating role of habit [J] . Chiu Chao-Min, Huang Hsin-Yi European journal of information systems . 2015,第4期

机译：研究用户满意的前因及其对个人社交网络服务使用的影响：习惯的调节作用
2. Understanding the effect of the discrepancy between sought and obtained gratification on social networking site users' satisfaction and continuance intention [J] . Bae Mikyeung Computers in Human Behavior . 2018,第feba期

机译：了解寻求和获得的满足感差异对社交网站用户的满意度和持续意愿的影响
3. Effects of interactivity on continuance intention of government microblogging services: an implication on mobile social media [J] . Yixiao Li, Houcai Wang, Xianwu Zeng, International Journal of Mobile Communications . 2020,第4期

机译：交互性对政府微博服务持续意图的影响：对移动社交媒体的含义
4. Continuance Intention on Mobile Social Networking Service: Examine the Effects of Habit and Gratifications [C] . Chunmei Gan, Xubin Liang, Xinyan Yu Wuhan international conference on E-business . 2017

机译：移动社交网络服务的持续意图：检查习惯和满足的影响
5. Predicting social networking sites continuance intention: Should I stay or should I go? [D] . Sibona, Christopher. 2014

机译：预测社交网站的持续意图：我应该留下还是应该走？
6. Exploring the Key Antecedents Influencing Consumer’s Continuance Intention toward Bike-Sharing Services: Focus on China [O] . Byoungsoo Kim, Daekil Kim 2020

机译：探索影响消费者对共享单车服务持续意愿的关键因素：关注中国
7. The Role of Perceived Value on the Continuance Intention in Mobile Social Network Service [O] . Ji Yoon Kim, Kyounghee Chu 2014

机译：感知价值对移动社交网络服务持续意图的作用

Continuance Intention on Mobile Social Networking Service: Examine the Effects of Habit and Gratifications

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