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“Tourism+ Yoga”Development Strategy Study from Perspective of Embodied Cognition

机译：“旅游+瑜伽”发展战略研究从体现认知的角度

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摘要

Questionnaires related to yoga groups in china are conducted in order to explore the tourist group of yoga consumption behavior towards the development trend of personalized and high-quality travel. Through analyzing yoga tourism consumption behavior characteristics and the related affecting embodied factors, this study has summarized the current problems existing in yoga tourism. Combining the attributes of "tourism +” and yoga, it is suggested that the yoga tourism market should play a supporting governmental role to establish professional organizations and create highquality yoga tourism projects that conform consumer intent. Promote industry standards and improve basic environment, establish professional institutions and strengthen publicity, create diversified yoga and travel experience,so as to improve the feasibility of further development of yoga tourism.
机译：进行了与中国瑜伽团体相关的问卷，以探讨瑜伽消费行为的旅游集团，以朝着个性化和高质量旅行的发展趋势。通过分析瑜伽旅游消费行为特征和相关影响体现因素，本研究总结了瑜伽旅游中存在的目前存在的问题。结合“旅游+”和瑜伽的属性，建议瑜伽旅游市场应该发挥支持政府的角色，以建立专业组织，创造符合消费者意图的高度瑜伽旅游项目。促进行业标准，改善基本环境，建立专业机构和加强宣传，创造多元化的瑜伽和旅游经验，从而提高瑜伽旅游进一步发展的可行性。

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