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Research on Supply Chain Product Quality Decision Considering Quality Coordination Contract

机译：考虑质量协调合同的供应链产品质量决策研究

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In this paper, we develop a dual-channel supply chain model consisting of one manufacturer and one retailer. Analyzing and comparing the optimal decisions of price and quality level under both centralized and decentralized decision-making models. We found that under the dual-channel supply chain structure, the pricing of product under online channel is always lower than the retail price. The opening of online channel helps to improve the quality of products. When consumer acceptance of online channel is at higher levels, product quality under centralized decision is always better than product quality under decentralized decision. From the perspective of cooperation between manufacturers and retailers, this paper studies the compensation strategy for the coordination of the quality of the dual-channel supply chain, and demonstrates that this coordination strategy can achieve the quality coordination of the dual-channel supply chain and can ensure the dual-channel supply chain members win-win within a certain range. Finally, a case study is conducted to further verify the effectiveness of the coordination strategy designed for the coordination of the dual-channel supply chain.
机译：在本文中，我们开发了一个由一个制造商和一个零售商组成的双渠道供应链模型。在集中和分散决策模型下，分析和比较价格和质量水平的最佳决策。我们发现，在双渠道供应链结构下，在线渠道下的产品定价始终低于零售价格。在线渠道的开放有助于提高产品质量。当消费者对在线渠道的接受程度较高时，集中决策下的产品质量总是比分散决策下的产品质量更好。从制造商和零售商之间的合作角度出发，研究了双渠道供应链质量协调的补偿策略，证明了这种协调策略可以实现双渠道供应链质量的协调，并可以确保双渠道供应链成员在一定范围内双赢。最后，进行了案例研究，以进一步验证设计用于双渠道供应链协调的协调策略的有效性。

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