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A Study on the Competition of Electricity Sellers in the Open Electricity Sales Market

机译：电力公开市场中电商竞争研究

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摘要

With the deepening of China's electric power system reform and the development of energy utilization technology, diversified electricity sellers have stepped onto the stage of the power market. How to formulate efficient purchasing and selling strategies and effectively avoid their own risks in the fierce market competition is an urgent problem for each selling entity at present. This paper firstly analyzes the related background of China's electricity sales market liberalization in chronological order and makes a prospect for the future electricity sales market. Then, it illustrates the research status of multi-dimensional competition in power sales companies from two aspects: risk aversion and power purchasing and selling strategies. Finally, based on the SWOT analysis method, the SWOT model is established with the independent power selling company as an example to analyze the opportunities and challenges faced by independent power selling companies comprehensively in market competition under the open power selling market environment.
机译：随着中国电力体制改革的深化和能源利用技术的发展，多元化的电力销售商已经步入电力市场舞台。当前如何制定有效的购销策略，有效规避激烈的市场竞争中的自身风险是每个销售主体的当务之急。本文首先按时间顺序分析了中国电力销售市场自由化的相关背景，并对未来的电力销售市场进行了展望。然后，从风险规避和电力购销策略两个方面阐述了电力销售公司多维竞争的研究现状。最后，基于SWOT分析方法，建立了以独立电力销售公司为例的SWOT模型，以全面分析独立电力销售公司在开放电力销售市场环境下的市场竞争中所面临的机遇和挑战。

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