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Understanding Student Acceptance and Use of Chatbots in the United Kingdom Universities: A Structural Equation Modelling Approach

机译:了解英国大学学生对聊天机器人的接受和使用:一种结构方程建模方法

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The purpose of this paper is to investigate the factors that may hinder or facilitate the acceptance and usage of chatbots by university students in higher education institutions (HEIs). For this study, the unified theory of acceptance and use of technology (UTAUT2) is adopted for this educational context. A quantitative survey-based approach was used to collect data from 431 undergraduate and computer science masters students at Brunel University London. The data were analysed using partial least squares - structural equation modelling (PLS-SEM) with SmartPLS3. The findings showed that three primary constructs, namely, performance expectancy, effort expectancy and habit significantly predicted students’ behavioural intention (BI) to use chatbot technology. Our results can guide policymakers in their attempts to explain and encourage the adoption and acceptance of innovative technologies, such as chatbots, by university students. To the best of our knowledge, this study is the first to investigate student acceptance and use of chatbots by university students using UTAUT2. Moreover, the present study will serve as the foundation for the design of features aimed at promoting chatbot acceptance and the enhancement of student engagement and performance.
机译:本文的目的是调查可能会阻碍或促进高等教育机构(HEIs)大学生接受和使用聊天机器人的因素。对于本研究,在这种教育背景下采用了统一的技术接受和使用理论(UTAUT2)。基于定量调查的方法用于收集来自Brunel University London的431名本科和计算机科学硕士学生的数据。使用偏最小二乘法-结构方程模型(PLS-SEM)和SmartPLS3对数据进行了分析。研究结果表明,预期成绩,预期工作量和习惯这三个主要构成因素可以显着预测学生使用聊天机器人技术的行为意图(BI)。我们的结果可以指导政策制定者尝试解释和鼓励大学生采用和接受聊天机器人等创新技术。据我们所知,本研究是第一个调查学生对使用UTAUT2的大学生对聊天机器人的接受程度和使用情况的研究。此外,本研究将为功能设计的基础,这些功能旨在促进聊天机器人的接受以及增强学生的参与度和表现。

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