Faced with short development cycle times and increasing challenges for R&D managers to demonstrate their contribution to the bottom line, a simple method is needed to determine the critical few improvements that will deliver tangible results. In a groundbreaking study, Product Development Consulting, Inc. (PDC) joined Lucent Technologies in administering Bell Laboratory's Product Development Process Maturity Assessment at 20 leading companies in computer products, telecommunications, aerospace and electronic equipment. The data gathered from these assessments provide a calibration against leading edge companies on 103 key R&D processes. This presentation reviews case studies in using the survey, insights about the state of the industry in product development maturity along with a detailed analysis on key product development areas that demonstrate enhanced bottom line results and competitive advantage.
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