Strategies for Enhancing Environmental Communication that Targets Education and Encourages Activism

机译：加强以教育为目标并鼓励行动主义的环境交流的策略

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There seems to exist two general ways that Environmental Communication (EC) is understood in Japan today. One can be called Basic Style, whose main function is the disclosure of information, and the other is Developed Style, where edifying social activities (Figure 1) are the main method. This report will not pursue issues related to the Basic Style of EC, but rather will focus on proposing strategies in the Developed Style of EC. One way to approach this is to propose a scenario for a project highly effective in prompting environmental action, by way of extracting the characteristics of collaborative projects that were successful, analyzing and demonstrating its effectiveness, and then applying what has been learned and understood into the corporate-driven Developed Style EC. Based on this study, we propose that the following factors be incorporated into the planning of Developed Style EC activities. · "Events with workshops (performance)" or "entertaining events" should be given priority. · The content of the event should give participants a stronger sense that they want to have "fun time" and that the participation is a "necessity for myself (actual feeling)." · To use "TV programs and TV commercials, " "newspaper", and "internet" to send out information. (There is, however, an issue of the budget. When the budget is abundant, "TV programs and TV commercials" can be used, whereas in case of smaller budget, "internet" may be a better choice.

机译：如今在日本，似乎存在两种普遍理解环境传播（EC）的方式。一种可以称为基本风格，其主要功能是信息的公开，另一种可以称为发达风格，其主要方法是促进社交活动（图1）。本报告将不讨论与EC的基本风格有关的问题，而是将重点放在以EC的发达风格中提出策略上。解决这一问题的一种方法是，通过提取成功的协作项目的特征，分析和证明其有效性，然后将已学到的知识和理解的知识应用到项目中，为在环境行动方面高度有效的项目提出一个方案。企业驱动的开发样式EC。根据这项研究，我们建议将以下因素纳入已开发风格EC活动的计划中。 ·应优先考虑“带有研讨会的活动（表演）”或“娱乐性活动”。 ·活动的内容应使参与者有更强的意识，他们希望拥有“娱乐时间”，并且参与是“对我自己的必要（实际感觉）”。 ·使用“电视节目和电视广告”，“报纸”和“互联网”发送信息。（但是，这是预算问题。当预算充足时，可以使用“电视节目和电视广告”，而在预算较小的情况下，“互联网”可能是更好的选择。

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《Environmentally Conscious Design and Inverse Manufacturing, 2005. Eco Design 2005. Fourth International Symposium on》|2005年|P.93-100|共8页
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Mayuzumi Y.; Choh I.;
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Strategies for Enhancing Environmental Communication that Targets Education and Encourages Activism

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