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Application of Customer Resource Management in Agricultural Development Bank of China

机译：客户资源管理在中国农业发展银行的应用

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As foreign banks'' application get nod in China, better financial service from these banks gives local lenders unprecedented competitions and challenges. As a financial institution under the direct leadership of the State Council, the Agriculture Development bank of China (ADBC) has the responsibility of implementing the policies of the governments while running business management. Given the ever-increasing competition for every consumer dollar, attaching importance to the management of customer resource will be an essential part of today''s financial business for ADBC and the implementation of the customer resource management based on data mining can be used to strictly separate policy from commercial business, strengthen internal control, prevent and control credit risks, reduce operating cost, offer efficient mechanism and obtain strong sustainability.
机译：随着外国银行在中国的申请得到认可，这些银行提供的更好的金融服务给本地贷方带来了前所未有的竞争和挑战。作为国务院直接领导的金融机构，中国农业发展银行（ADBC）有责任在执行企业管理的同时执行政府的政策。鉴于每位消费者的竞争日益激烈，重视客户资源的管理将是当今ADBC金融业务的重要组成部分，基于数据挖掘的客户资源管理的实施可用于严格将政策与商业业务分开，加强内部控制，预防和控制信用风险，降低运营成本，提供有效的机制并获得强大的可持续性。

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