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The Game Analysis on Product Quality Position of the Market First Mover

机译：市场先行者产品质量地位的博弈分析

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摘要

Under the premise of the competitive enterprise existing a cost difference, this article utilizes Hotelling model analyzing the product quality position of the market first mover systematically. We will find by analysis: The market first mover does not certainly have the first moving advantages than the market follower, it need to consider the cost advantage of enterprise product sufficiently to ascertain the issue. When the market first mover has cost advantage, it may take the lead to position product quality in comparatively ideal location; when the market first mover has cost inferior position, the market first mover can not position product quality in comparatively ideal location on his own wish, otherwise will compete with the market follower fiercely, now the market first mover should make their product quality position keeping certain distance with the follower in order to avoid over- competition.
机译：在竞争企业存在成本差异的前提下，本文利用Hotelling模型系统地分析了市场先行者的产品质量地位。通过分析我们会发现：市场先行者不一定具有比市场跟随者先发优势，它需要充分考虑企业产品的成本优势来确定问题。当市场先行者具有成本优势时，可以带头将产品质量定位在相对理想的位置;当市场先行者的成本劣势时，市场先行者不能如愿以偿地将产品质量定位在比较理想的位置，否则将与市场追随者展开激烈的竞争，现在市场先行者应使自己的产品质量地位保持一定。与跟随者保持距离，以避免过度竞争。

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