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首页> 外文会议>International Conference on Management Science Engineering >Technology Capability, Marketing Capability and Network Capability:Keys to Enhancing Competitiveness and Improving Performance
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Technology Capability, Marketing Capability and Network Capability:Keys to Enhancing Competitiveness and Improving Performance

机译：技术能力，营销能力和网络能力：增强竞争力和提高绩效的关键

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摘要

The aim of this paper is to examine firm’s capability and competitiveness, and to explore the role they play in performance. Equipped with resource-base view and network perspective, a theoretical framework is developed to illustrate the relationship between firm’s capabilities, involving technology capability, marketing capability and network capability, competitiveness and performance. A LISREL model based on a sample of 215 optoelectronics manufacturing firms in Wuhan East Lake High-Tech Development Zone in P.R. China is used to test these interactions. The empirical findings indicate that firm’s capabilities affect competitiveness which in turn affects firm performance. Network capability has been shown to have significant influences on technology capability and marketing capability. This implies that firms should consider competitiveness as a harmonizing combination of technology capability, marketing capability and network capability for improving performance.
机译：本文的目的是检验公司的能力和竞争力，并探讨它们在绩效中的作用。利用资源基础视图和网络视角，开发了一个理论框架来说明公司能力之间的关系，包括技术能力，营销能力和网络能力，竞争力和绩效。使用基于中国武汉东湖高科技开发区的215家光电制造公司的样本的LISREL模型来测试这些相互作用。实证结果表明，企业的能力会影响竞争力，进而影响企业的绩效。网络能力已显示出对技术能力和营销能力有重大影响。这意味着企业应将竞争力视为技术能力，营销能力和网络能力的协调组合，以提高绩效。

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