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An Available Way for Developing Medical Tourism in Shanghai:A Theoretic Exploration

机译：上海医疗旅游发展的可行途径：理论探索

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摘要

Medical tourism is growing rapidly and forming a profitable industry which everyone is wanting a share of, as well as Shanghai government. Shanghai government plans to develop medical tourism and takes it as a part of becoming the centre of modern service industry. However, the best hospitals are state owned and they are not competent to do marketing and promotion.So the international clinics affiliated these hospitals face some demand deficiency. If some new hospitals are established to develop the international medical treatment, it is difficult for them to attract patient abroad because lack of reputation. And it is deed the fact that the best doctors all work for hospitals state owned in China which is formed a kind of tradition. So it is difficult for new hospital to attract excellent staffs. An available way is proposed here. We suggest that specialized agencies go abroad to canvass this new breed of big-spending tourists for hospitals, and hospitals provide high quality treatment. This kind of cooperation between them insures specialization, efficiency and scale economic. We employ a dissymmetrical two player game to address how the profits of the business should be allotted between agency and hospital in order to keep the cooperation for long. The result shows the cooperation between agency and hospital is stable on condition that the payoff is allotted between them rightly. We hope the solution in this paper can help guide the practice developing Medical tourism.
机译：医疗旅游业正在迅速发展，并形成了一个人人都想分享的有利可图的产业，以及上海市政府。上海市政府计划发展医疗旅游业，并将其作为成为现代服务业中心的一部分。然而，最好的医院是国有的，没有能力进行市场推广和促销，因此这些医院的国际诊所面临着一些需求不足的问题。如果建立一些新医院来发展国际医疗，由于缺乏声誉，它们很难吸引国外患者。事实证明，最好的医生都在中国的国有医院工作，这是一种传统。因此，新医院很难吸引优秀的员工。这里提出一种可用的方法。我们建议专业机构出国为医院吸引这种新型的大笔游客，医院应提供高质量的治疗。他们之间的这种合作确保了专业化，效率和规模经济。我们采用不对称的两人博弈来解决如何在代理商和医院之间分配业务利润，以保持长期合作。结果表明，在正确分配收益的前提下，机构与医院之间的合作是稳定的。我们希望本文中的解决方案能够指导开发医疗旅游的实践。

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