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Study on the Weight Model of Environmental Protection Evaluation Based on Automobile Green Marketing

机译:基于汽车绿色营销的环保评价权重模型研究

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摘要

Three characteristic stages are selected in automobile life cycle. Based on the analysis of industry states, the evaluation indexes are chosen correlative to the automobile green marketing. Each weight of evaluation index is calculated by using the analytic hierarchy process and the fuzzy evaluation method. The evaluation system is established for the automobile green marketing environmental protection, so as to obtain evaluation integration index model of the automobile green marketing environmental protection. It has been proved that the system is helpful for the automobile green marketing theory and the implementation promotion.
机译:在汽车生命周期中选择了三个特征阶段。在行业现状分析的基础上,选择与汽车绿色营销相关的评价指标。利用层次分析法和模糊评价法计算评价指标的权重。建立了汽车绿色营销环境保护评价体系,以获得汽车绿色营销环境保护评价集成指标模型。实践证明,该系统有助于汽车绿色营销理论的推广和实施。

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