Research On The Consumer Brand Loyalty Based On Fuzzy Theory

机译：基于模糊理论的消费者品牌忠诚度研究

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Along with the Chinese economy's unceasing development, China produce market's variation is getting smaller, and the enterprises also more and more pay attention to the consumer brand loyalty.According to the concept of the brand loyalty, the target system of the consumer brand loyalty has been constructed. Based on fuzzy theory, the mathematics evaluation model of the consumer brand loyalty has been established. Using the model, the degree of the consumer brand loyalty has been appraised.

机译：随着中国经济的不断发展，中国农产品市场的变化越来越小，企业也越来越重视消费者品牌忠诚度。根据品牌忠诚度的概念，消费者品牌忠诚度的目标体系已经成为建造。基于模糊理论，建立了消费者品牌忠诚度的数学评价模型。使用该模型，可以评估消费者品牌忠诚度。

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《The International Conference on Management of Technology（2008太原技术管理国际研讨会）论文集》|2008年|1394-1398|共5页
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SUN Yanbin; XIN Minchang;
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正文语种
中图分类经济;
关键词
Consumer brand loyalty; Fuzzy theory; Analysis hierarchy process;

机译：消费者品牌忠诚度;模糊理论;层次分析法;

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Research On The Consumer Brand Loyalty Based On Fuzzy Theory

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