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An Assessment Model of CSR Based on SD from a Company Perspective

机译:公司视角下基于SD的企业社会责任评估模型

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This paper focuses on the question how to evaluate CSR in practice in favor of SD from a company perspective. Based on the review of CSR theory framework and CSR measurement approaches, this paper founds a three-dimensional framework of CSR assessment on the thought of management integration of CSR and corporate strategic objective, which exhibits the different dimensionalities we should take into account in CSR practice assessment. Then following the framework, this paper develops a multi-step cycle of CSR assessment based on SD, which enables corporations to acquaint themselves with the staggered influence of CSR practice and adjust CSR project dynamically for the realization of the win-win purpose of corporations and society. Finally the CSR participation in "three rural" issues of Mengniu is quoted as a case example to illustrate the use of the assessment model in practice.
机译:本文关注的问题是如何从公司的角度评估企业实践中的企业社会责任,以支持可持续发展。本文在回顾企业社会责任理论框架和企业社会责任衡量方法的基础上,建立了一个基于企业社会责任和企业战略目标的管理整合思想的企业社会责任评估的三维框架,体现了企业社会责任实践中应考虑的不同维度。评估。然后,遵循该框架,本文建立了一个基于SD的企业社会责任评估的多步骤循环,使企业能够了解企业社会责任实践的错综复杂的影响,并动态地调整企业社会责任项目,以实现企业与企业共赢的目标。社会。最后,以企业社会责任参与蒙牛“三农”问题为例,说明了评估模型在实践中的运用。

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