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首页> 外文会议>2008 Conference on Regional Economy and Sustainable Development(2008区域经济与可持续发展国际学术会议)论文集 >Research on Methods of Urban Brand Building Based on Stakeholder Theory
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Research on Methods of Urban Brand Building Based on Stakeholder Theory

机译：基于利益相关者理论的城市品牌建设方法研究

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Building urban brand,with the urbanization process speeding and the keen competitions between cities，has already been a key what absorbs talent，investment and tour,and promotes the development of the whole city．The paper divides factors what affect urban brand building into“subject factors”and“object factors”．The subject factors consist of the economic environment，science and education environment,politics and law environment,urban planning and nature environment,etc．．The object factors infer to audience factors which affects urban brand building，include urban internal stakeholders and external stakeholders．This paper explores emphatically drive mechanisms of inner brand and stakeholder cognition,puts forward research framework and fundamental assumption,and draws the course and method model of urban brand building．Finally,it explains briefly building methods of urban brand by five aspects of urban brand position and urban spirit,urban‘calling card’projeet,stakeholder experience and satisfied project,urban brand integrated communication,organization and management of urban brand building．and so on.
机译：建立城市品牌，随着城市化进程的加快和城市之间的激烈竞争，已经成为吸引人才，投资和旅游，促进整个城市发展的关键。本文将影响城市品牌建设的因素分为“主题”。主客观因素包括经济环境，科教环境，政治法律环境，城市规划和自然环境等。主观因素推断影响城市品牌建设的受众因素，包括城市内部利益相关者和外部利益相关者。本文着重探讨了内部品牌和利益相关者认知的驱动机制，提出了研究框架和基本假设，并提出了城市品牌建设的过程和方法模型。最后，简要说明了城市品牌的构建方法。从城市品牌地位和城市精神，城市“电话卡”项目，利益相关者经验和服务质量五个方面满意项目，城市品牌整合传播，城市品牌建设的组织与管理等。

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