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首页> 外文会议>第三届产品创新管理国际会议（The 3rd International Conference on Product Innovation Management）论文集 >Recycling Tetra Pak Aseptic Packages as a Green Business in Ecuador
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Recycling Tetra Pak Aseptic Packages as a Green Business in Ecuador

机译：将利乐无菌包装作为厄瓜多尔的绿色企业进行回收

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摘要

Environment sustainability is not simply a matter of compliance or risk management.Business is increasingly recognizing the many competitive advantages and business opportunities to be gained from eco-sustainability and green marketing.Many companies are applying the societal marketing for differentiated products; they have improved the brand equity and increased their performance.This paper presents green marketing; how the strategy introduces a new product in competitive market from chipboard,plaster board and Medium Density Fiberboard (MDF) in Ecuador which does not maximized the recycling industry.The tetra Pak panel board gives benefit to the society.It ensures the reduction of waste,generates jobs and will be an example to build new green business.The customers have a new alternative to their furniture and the investor a profitable business.
机译：环境的可持续性不只是合规性或风险管理问题。企业越来越认识到从生态可持续性和绿色营销中获得的许多竞争优势和商机。他们提高了品牌资产并提高了绩效。该策略如何在厄瓜多尔的刨花板，石膏板和中密度纤维板（MDF）的竞争市场中引入新产品，而这并未使回收行业最大化。创造就业机会，将是建立新的绿色业务的典范，客户可以选择家具以外的新替代品，而投资者则可以赚钱。

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