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首页> 外文会议>IEEE international conference on computer science and information technology;ICCSIT 2009 >Research on Development Strategy of China’s Newspaper Industry in Digital Times
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Research on Development Strategy of China’s Newspaper Industry in Digital Times

机译：数字时代中国报业发展战略研究

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摘要

Along with incessant emergence of new media as mobile phone and internet etc., the advertisement sources and readership of traditional newspaper have been divided and their space of subsistence has shrunk increasingly. Especially with the advent of digital times in the new century, newspaper industries have encountered crisis worldwide and fallen across their inflexion in their development process. In response to this fact, the Author holds that it is imperative to further clarify the development orientation of “digital newspaper industry”, actively promote updating of newspaper industry’s talent strategy concepts, and put high emphasis on “corporate” management and operation of newspaper industry group to realize the transformation and transcendence of newspaper industry from conceptual level to institutional level in the New Era.
机译：随着诸如手机，互联网等新媒体的不断涌现，传统报纸的广告来源和读者来源已经分化，他们的生存空间日益缩小。尤其是在新世纪的数字时代来临之际，报纸行业在全球范围内都遇到了危机，并在发展过程中陷入僵局。针对这一事实，笔者认为，有必要进一步明确“数字报业”的发展方向，积极促进报业人才战略观念的更新，高度重视报业的“企业化”经营管理。小组实现新时代报纸业从概念到制度的转变和超越。

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