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The Influence of Industry Growth and Firm Market Share on Firm-Level IT Value

机译:行业增长和企业市场份额对企业层面IT价值的影响

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Market-dominant firms traditionally have an advantage in growing markets because they operate with larger average plant sizes and are better able to reap the rewards of economies of scale. We present evidence that with information technology (IT), the effect is precisely the opposite: firms with less market power enjoy the benefits in a growing market. The influence of firm-level attributes on the economic value of information technology (IT) to firms has been the predominant focus of much prior research in this field. While some studies have examined how IT value differs across industries, there has been little research on how industry and firm attributes jointly affect firms' returns on their IT investments. To that end, we develop cross-level hypotheses to examine how the latter is influenced by industry growth and firm size. By using a hierarchical linear model to test the industry-to-firm interactions, we are able to control for violations of statistical assumptions that are likely to bias cross-level estimates obtained using conventional statistical methods. Results of the analysis reveal that 93.25% of the variance in firm-level IT value lies within firms, while 6.75% is attributable to industry-level factors. The implications of these findings for research and practice are examined.
机译:传统上,以市场为主导的公司在成长中的市场上具有优势,因为它们以较大的平均工厂规模运营,并且更有能力获得规模经济的收益。我们提供的证据表明,使用信息技术(IT)的效果正好相反:市场力量较小的公司可以在不断增长的市场中受益。公司级属性对信息技术对公司的经济价值的影响一直是该领域许多先前研究的重点。尽管一些研究检查了IT价值在不同行业之间的差异,但很少有研究研究行业和企业属性如何共同影响企业的IT投资回报。为此,我们提出了跨层次假设,以检验后者如何受到行业增长和公司规模的影响。通过使用分层线性模型来测试行业与公司之间的互动,我们能够控制违反统计假设的情况,这些情况可能会使使用常规统计方法获得的跨层次估计值产生偏差。分析结果表明,公司层面的IT价值差异的93.25%属于公司内部,而6.75%的差异可归因于行业层面的因素。研究了这些发现对研究和实践的意义。

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