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Study on the Selection and Assessment of Channel Strategic Retailers for Cigarette Manufacturers in China

机译：中国卷烟生产企业渠道战略零售商的选择与评价研究

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摘要

With the deepening of the reform of Chinese tobacco distribution system, The State Tobacco Monopoly Bureau is accelerating the dissemination of the new purchase and sale model as "organizing sources of goods in accordance with the customer order ", which highlights the importance of Cigarette retailers in sales channels compared with traditional planning model. From the strongpoint of improving the marketing function of Cigarette manufacturers, optimizing the channel for the allocation of resources and enhancing the power of channels. This paper builds the selection and assessment system of strategic retailers in channel for cigarette manufacturers in China. The system has been successfully used in a certain cigarette manufacturer which makes a selection and assessment of strategic retailers to Beijing market channels, which shows a good applicability and practicality.
机译：随着中国烟草流通体制改革的不断深化，国家烟草专卖局正以“按照客户订单组织货源”的方式，加快新型烟草购销模式的传播。销售渠道与传统的计划模型相比。从提高卷烟生产企业营销功能，优化资源配置渠道，增强渠道实力等方面出发。本文建立了中国卷烟制造商渠道战略零售商的选择与评估体系。该系统已成功应用于某卷烟生产企业，对北京市场渠道的战略零售商进行选择和评估，具有良好的适用性和实用性。

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