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A Case Study of Online Retail Innovation System on Alibaba Taobao

机译：阿里巴巴淘宝网上零售创新系统案例研究

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摘要

Online retailing contains enterprises with highly innovative characteristics. In this paper, taking the online retail business of Alibaba China as the case study sample, the global value chain (GVC) innovation theory is used to research the innovative practices of Alibaba's online retail business based on the literature research regarding the online retail business innovation theory. Through selection of major innovation events about online retail business of Alibaba Taobao, we carry out content analysis according to the GVC innovation theory, and deeply analyze the innovation system of Taobao from five perspectives which includes innovation goals, process innovation, product innovation, functional innovation and chain innovation.
机译：在线零售包含具有高度创新特征的企业。本文以阿里巴巴中国的在线零售业务为案例研究样本，基于关于在线零售业务创新的文献研究，以全球价值链（GVC）创新理论研究阿里巴巴在线零售业务的创新实践。理论。通过选择阿里巴巴淘宝网上零售业务的重大创新事件，根据GVC创新理论进行内容分析，并从创新目标，流程创新，产品创新，功能创新五个方面深入分析淘宝的创新体系。和连锁创新。

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