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首页> 外文会议>International conference on information systems;ICIS 2010 >Customer Heterogeneity and Tariff Biases in Cloud Computing
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Customer Heterogeneity and Tariff Biases in Cloud Computing

机译：云计算中的客户异质性和关税偏向

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摘要

In the last two years, mainly practitioners published newspapers and technical reports - outlining the benefits and obstacles of Cloud Computing. Scientific research is limited to technical issues of Cloud Computing so far. Marketing and economic issues have been barely discussed in literature. Especially, customer considerations and pricing are only discussed vaguely in industry reports. A detailed understanding of the preferences enables providers to design efficient pricing models. Therefore, a survey was conducted to analyze the customer preferences for Cloud services. The results show heterogeneity in preferences and suggest the application of second degree price discrimination. Furthermore, the survey shows existence of flat rate and pay per use tariff bias for Cloud services. Thus, Cloud providers offer their services successfully with aflat rate tariff model, which contradict literature's prediction of a dominance of flexible pay per use tariffs.
机译：在过去的两年中，主要从业人员发表了报纸和技术报告，概述了云计算的好处和障碍。迄今为止，科学研究仅限于云计算的技术问题。市场营销和经济问题在文献中几乎没有讨论。特别是，在行业报告中仅模糊地讨论了客户考虑因素和定价。对首选项的详细了解使提供商可以设计有效的定价模型。因此，进行了一项调查以分析客户对云服务的偏好。结果表明，偏好存在异质性，并暗示了二级价格歧视的应用。此外，调查还显示了云服务存在统一费率和按使用量付费的费率偏差。因此，云提供商使用统一费率费率模型成功提供了服务，这与文献中关于灵活的按使用付费费率占主导地位的预测相矛盾。

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