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首页> 外文会议>International conference on information systems;ICIS 2010 >LIME, REFRESHING OR SOUR?
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LIME, REFRESHING OR SOUR?

机译：石灰，新鲜或酸味？

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Cable and Wireless, Jamaica (C&WJ) operated in Jamaica under an exclusive license which made them a virtual monopoly. In 1999 the Government of Jamaica decided to renegotiate the license and liberalize the telecommunications industry. Early in the liberalization process new companies entered the market and C&WJ struggled to cope with the new competitive dynamics of the market. C&WJ although dominant in the landline market found it difficult to compete in the cellular market lagging behind relatively new entrant Digicel. American Movil operating under the brand name Claro recently entered the market intensifying the competition and threatened to relegate C&WJ into third place. In response C&WJ in 2008 embarked on a new high risk transformation strategy which included corporate rebranding changing its name to LIME (Landline, Internet, Mobile and Entertainment). This case chronicles the problems faced by LIME in adjusting to a telecommunications industry paradigm.
机译：有线和无线，牙买加（C＆WJ）在牙买加运营的独家许可证，使其成为虚拟垄断。 1999年牙买加政府决定将许可证重新谈判并自由化电信行业。在自由化过程中，新公司进入市场，C＆WJ努力应对市场的新竞争力。 C＆WJ虽然在固定电话市场中占主导地位，但难以在相对较新的参赛者上滞后的蜂窝市场中竞争。美国Movil在品牌名称克罗罗最近进入市场加剧了竞争，并威胁到将C＆WJ延伸到第​​三名。在2008年的回应C＆WJ探讨了一个新的高风险转型策略，其中包括企业重塑的企业重塑名称以石灰（固定电话，互联网，移动和娱乐）。这种情况记录了石灰面临的问题，在调整电信行业范式时。

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