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Exploring the Linkages between Firm Interactivity, Innovation, and Improved Business Performance

机译:探索公司互动性,创新和改进的业务绩效之间的联系

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In today's dynamic and hypercompetitive business environment, knowledge and innovation have emerged as bases for sustained competitive advantage. This paper addresses two specific research questions. First, we ask, "What is the effect that firm interactivity has on various types of innovation?" As we address this question, we explain that interactivity helps firms create knowledge, which then promotes and enables innovation. Second, we ask, "How do the various types of innovation impact firm performance?" We develop a research model and a set of hypotheses from the basis of organizational knowledge creation theory and the knowledge-based view of the firm. We test this model using survey data, and find that interactivity is positively associated with innovation. We also find that several types of innovation, including service innovation, process innovation, and organizational innovation have a positive impact on firm performance.
机译:在当今充满竞争的竞争激烈的商业环境中,知识和创新已成为持续竞争优势的基础。本文讨论了两个具体的研究问题。首先,我们问:“公司互动对各种类型的创新有什么影响?”当我们解决这个问题时,我们解释说,交互性可以帮助企业创造知识,从而促进和实现创新。其次,我们问:“各种类型的创新如何影响公司绩效?”我们从组织知识创造理论和企业的基于知识的观点出发,开发了一个研究模型和一组假设。我们使用调查数据测试了该模型,发现交互性与创新呈正相关。我们还发现,包括服务创新,流程创新和组织创新在内的多种创新类型对公司绩效具有积极影响。

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