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首页> 外文会议>2011 International Conference on Information Society >An extension of trust and privacy in the initial adoption of online shopping: An empirical study
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An extension of trust and privacy in the initial adoption of online shopping: An empirical study

机译：最初采用在线购物时信任和隐私的扩展：一项实证研究

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While on-line shopping is considered as a special type of e-service, the adoption rate of this service in Taiwan has been paid attention recently. The initial adoption of on-line shopping is the important driving force to further influence the use and continued use of this service. The model of Trust and technology acceptance model (TAM) in Gefen et al. has been well studied in on-line shopping and showed that understanding both the Internet technology and trust issue is important in determining behavioral intention to use. The model of Trust and Privacy in Chiu et al. has been well discussed the consumer repurchase intention in on-lion shopping. An extension of Trust and Privacy would be in more comprehensive manner to understand behavioral intention to use on-line shopping. The finding also reveals that privacy effects on trust. Based on the results of this study, practical implications for online shopping and theoretical implications are recommended. Furthermore, a large sample survey is used to empirically examine this framework.
机译：尽管在线购物被认为是一种特殊的电子服务，但近来在台湾这项服务的采用率已受到关注。最初采用在线购物是进一步影响该服务的使用和持续使用的重要推动力。 Gefen等人的信任与技术接受模型（TAM）模型。在网上购物中已经进行了充分的研究，结果表明，了解互联网技术和信任问题对于确定行为使用意向很重要。 Chiu等人的信任和隐私模型。已经充分讨论了狮子购物中消费者的回购意向。信任和隐私的扩展将以更全面的方式来理解使用在线购物的行为意图。该发现还揭示了隐私对信任的影响。根据这项研究的结果，建议对在线购物具有实际意义和理论意义。此外，大量样本调查被用于实证研究此框架。

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