Research on the application of 4Ps marketing theory based on Chinese Consumer Psychology

机译：基于中国消费者心理的4Ps营销理论的应用研究

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摘要

4Ps marketing theory is the guidance in practice for most Chinese enterprises. Marketing activities are influenced by the consumer psychology. The paper discusses five types of Chinese Consumer Psychology and analyzes how the particular psychology impacts the application of 4Ps theory in the marketing practice.

机译：4Ps营销理论是大多数中国企业在实践中的指导。营销活动受消费者心理的影响。本文讨论了五种类型的中国消费者心理，并分析了特定心理如何影响4Ps理论在营销实践中的应用。

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《2011 International Conference on Business Management and Electronic Information》|2011年|p.394-396|共3页
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作者
Liangfang Huang; Lingling Wang;
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原文格式 PDF
正文语种
中图分类企业现代化管理;
关键词
4Ps; Chinese consumer psychology; application; impacts; marketing actives;

机译：4P;中国消费者心理;应用;影响;营销活动;

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4. Research on the application of 4Ps marketing theory based on Chinese Consumer Psychology [C] . Liangfang Huang, Lingling Wang International Conference on Business Management and Electronic Information . 2011

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Research on the application of 4Ps marketing theory based on Chinese Consumer Psychology

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