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The Application of Experiential Marketing in Leisure Agriculture in China

机译：体验营销在中国休闲农业中的应用

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摘要

With the rapid development of China's leisure agriculture, experiential marketing has gradually got into people's lives, and it also developed into an important part in a leisure agriculture tourism marketing. This paper discusses the connotation of experiential marketing and experiential marketing in China's leisure agriculture marketing on the basis of the significance of leisure agriculture in China, and discusses the implementation of experiential marketing enterprises in the main problems, such as experience elements integrate not enough; cultural connotation of mining is not deep, infrastructure is too backward and resource integration is also too difficult. Finally, we are according to the demand of consumer experience to design the agricultural tourism project; create the cultural atmosphere and design the effective agricultural recreation experience marketing and other aspects of experiential marketing in China s leisure agriculture application.
机译：随着我国休闲农业的飞速发展，体验式营销已逐渐进入人们的生活，并已发展成为休闲农业旅游营销的重要组成部分。本文从休闲农业在中国的意义出发，探讨了体验式营销和体验式营销在我国休闲农业营销中的内涵，并探讨了体验式营销企业在实施过程中存在的主要问题，如经验要素整合不够;采矿的文化内涵不深，基础设施太落后，资源整合也太困难。最后，我们根据消费者体验的需求，设计了农业旅游项目;营造文化氛围，设计有效的农业休闲体验营销和体验营销在中国休闲农业中的应用等。

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