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首页> 外文会议>CSISE 2011;Conference on computer science, intelligent system and environment >Linking Perceived Value, Customer Satisfaction, and Purchase Intention in E-Commerce Settings
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Linking Perceived Value, Customer Satisfaction, and Purchase Intention in E-Commerce Settings

机译：在电子商务设置中链接感知价值，客户满意度和购买意愿

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摘要

With the expanding of information technology, e-commerce is becoming more and more important for enterprises to obtain competitive advantage. This paper sheds light on the consumer behavior of online shopping and specifically investigates the relationships between perceived value, customer satisfaction, and purchase intention in e-commerce. By using survey data from college students, we apply the structural equation modeling technique to analyze the relationships among the variables. The findings indicate that perceived value significantly influences customer satisfaction. Additionally, perceived value, and customer satisfaction are significant predictors of customer purchase intention. Meanwhile, the findings also provide evidence that customer satisfaction plays a partial mediating role in the relationship between perceived value and purchase intention. Finally, this paper discusses the implications and highlights some future research directions.
机译：随着信息技术的发展，电子商务对于企业获得竞争优势越来越重要。本文阐明了在线购物的消费者行为，并专门研究了电子商务中感知价值，客户满意度和购买意愿之间的关系。通过使用大学生的调查数据，我们应用结构方程建模技术来分析变量之间的关系。研究结果表明，感知价值显着影响客户满意度。此外，感知价值和客户满意度是客户购买意愿的重要预测指标。同时，这些发现也提供了证据，表明顾客满意度在感知价值和购买意愿之间的关系中起着部分中介作用。最后，本文讨论了其涵义并突出了一些未来的研究方向。

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