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Media Countermeasures to Expand Green Consumption Demand from Perspective of Consumption Re-culturing

机译：从消费再培养看扩大绿色消费需求的媒体对策

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In the background of financial crisis, the exportoriented strategy of China is facing a huge challenge. To boost the domestic demand is of great importance for national sustainable economic growth. The low consumption rate, however, restricts the effectiveness of macroscopic adjustment and control of expanding domestic needs. Confucianism, a conservative cautious consumption culture, is playing a significant role as reflected from the low consumption rate. The media is the key to the consumption re-culturing. Therefore, seeking media countermeasures to expand green consumption demand from perspective of consumption re-culturing and releasing deep restricts of Confucianism on consumption will tender a new perspective and idea to the policy innovation of domestic need expansion.
机译：在金融危机的背景下，中国的出口导向战略面临着巨大的挑战。扩大内需对国家可持续的经济增长具有重要意义。但是，低消费率限制了宏观调整和控制扩大的国内需求的有效性。儒家思想是一种谨慎的谨慎消费文化，从低消费率可以看出，它发挥了重要作用。媒体是重新培养消费的关键。因此，从消费再培养的角度寻求媒体对策来扩大绿色消费需求，释放儒家对消费的深层次限制，将为国内需求扩张的政策创新提供新的视角和思路。

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