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Case Study: Identifying Gamification Opportunities in Sales Applications

机译：案例研究：确定销售应用程序中的游戏化机会

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摘要

This paper presents results from interviews aimed at identifying end-users interest in a gamified Sales application, motivations, and information sharing concerns. A promotional video was used to introduce the concept of gamification to participants in order to allow them to form an opinion on the concept. Participants had mixed reactions, ranging from skeptical to positive. For some participants, a game would need to be aligned with their primary work goal, but others were interested in making connections with coworkers or increased sales knowledge. The interviews provided basic information early in the design lifecycle and helped in gaining support from the management team for the validation of a prototype. The paper describes results from the study and provides insights into the design process for the gamification of enterprise software.
机译：本文介绍了旨在确定最终用户对游戏化销售应用程序的兴趣，动机和信息共享问题的访谈结果。一段宣传视频被用来向参与者介绍游戏化的概念，以使他们对这一概念形成意见。参与者的反应各不相同，从怀疑到积极。对于某些参与者，游戏需要与他们的主要工作目标保持一致，但其他人则有兴趣与同事建立联系或增加销售知识。访谈在设计生命周期的早期提供了基本信息，并有助于获得管理团队的支持以验证原型。本文描述了研究的结果，并对企业软件游戏化的设计过程提供了见解。

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