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Gamification at Work: Designing Engaging Business Software

机译：游戏化：设计互动业务软件

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摘要

Gamification is a buzz word in business these days. In its November 2012 press release, Gartner predicts that "by 2015, 40% of Global 1000 organizations will use gamification as the primary mechanism to transform business operations". In the same report, they also predict that "by 2014, 80% of current gamified applications will fail to meet business objectives, primarily due to poor design". What is gamification? Does it belong in the workplace? Are there design best practices that can increase the chance of success of enterprise gamification efforts? Janaki Kumar answers these questions and more in this paper Gamification @ Work. She cautions against taking a "chocolate covered broccoli" approach of simply adding points and badges to business applications and calling them gamified. She outlines a methodology called Player Centered Design which is a practical guide for user experience designers, product managers and developers to incorporate the principles of gamification into their software.
机译：如今，游戏化已成为企业界的热门话题。 Gartner在其2012年11月的新闻稿中预测，“到2015年，全球1000强组织中40％的组织将把游戏化作为转变业务运营的主要机制”。他们在同一份报告中还预测，“到2014年，目前的游戏化应用程序有80％将不能满足业务目标，这主要是由于设计不良所致”。什么是游戏化？它属于工作场所吗？是否有设计最佳实践可以增加企业游戏化努力成功的机会？ Janaki Kumar在本文Gamification @ Work中回答了这些问题以及更多内容。她告诫不要采取仅在业务应用程序中添加要点和徽章并称其为游戏化的“巧克力覆盖的西兰花”方法。她概述了一种称为“玩家中心设计”的方法，该方法为用户体验设计师，产品经理和开发人员将游戏化原理纳入其软件的实用指南。

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