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A big data aggregation, analysis and exploitation integrated platform for increasing social management intelligence

机译：大数据聚合，分析和开发集成平台，可提高社会管理智能

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The internet and Social Media have been playing a vital role in almost everyone's communication and interactions. The same holds true for a company's two-way communication with its consumers. This tremendous flow of information can drastically increase any company's exposure to its consumers and shoppers. Consequently, it can decisively affect consumers' opinion about products and services. Molloy College in Rockville Centre, New York is the home of GiF, the first worldwide, holistic ICT-based approach to managing the Big Data issue in Social Media Marketing. GlobaliFusion (GiF) aims at bringing together entrepreneurs and companies of all sizes with their consumers by aggregating insights from Social Media and online publications in order to translate them into return-on-investment (ROI) positive marketing strategies and to accelerate their growth, applying technologically innovative and efficient marketing practices. Over the last five years there has been a tremendous shift of investments by marketing departments of major corporations, focusing on Social Media and digital marketing solutions versus traditional media. Despite the abundance of Social Media marketing solutions, there is no concrete framework on how to actually listen to people interacting in Social Media and to use these insights to perform and monitor Integrated Marketing campaigns Furthermore, monitoring Social Media campaigns' impact on public opinion and decisions through Social Media channels, and assisting companies accelerate their growth accordingly with novel integrated tools and strategies has been an unexplored field. GiF is striving to be established as the global leading platform for increasing the intelligence of companies through social media management and through a.
机译：互联网和社交媒体在几乎每个人的交流和互动中都起着至关重要的作用。公司与消费者的双向沟通​​也是如此。如此大量的信息流可以极大地增加任何公司对消费者和购物者的曝光率。因此，它可以决定性地影响消费者对产品和服务的看法。位于纽约州罗克维尔中心的莫洛伊学院是GiF的所在地，GiF是全球第一个基于ICT的整体方法来管理社交媒体营销中的大数据问题。 GlobaliFusion（GiF）旨在通过汇总来自社交媒体和在线出版物的见解，将各种规模的企业家和公司与他们的消费者聚集在一起，以将其转化为投资回报率（ROI）的积极营销策略并加速其增长，技术创新和高效的营销实践。在过去的五年中，大型公司的营销部门已经发生了巨大的投资转移，重点是社交媒体和数字营销解决方案，而不是传统媒体。尽管社交媒体营销解决方案丰富，但没有具体的框架来了解如何真正听取人们在社交媒体中的互动以及如何利用这些见解来执行和监控整合营销活动，此外，监控社交媒体活动对公众舆论和决策的影响通过社交媒体渠道，以及借助新颖的集成工具和策略来帮助公司相应地加速其发展，一直是一个尚未探索的领域。 GiF努力建立成为全球领先的平台，以通过社交媒体管理和a。来增强公司的情报。

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