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首页> 外文会议>International conference on universal access in human-computer interaction;International conference on human-computer interaction >Using Augmented Reality and Social Media in Mobile Applications to Engage People on Cultural Sites
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Using Augmented Reality and Social Media in Mobile Applications to Engage People on Cultural Sites

机译：在移动应用程序中使用增强现实和社交媒体来吸引文化网站上的人们

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摘要

One of the toughest challenges that curators and professionals in the heritage sector face is how to attract, engage and retain visitors of heritage institutions. The current approaches have only limited success since they still follow the same centralized strategy of producing and delivering cultural content to the general public. This paper provides an overview of current trends in information technology that are most relevant to cultural institutions, and investigates how augmented reality, gamification, storytelling and social media can improve visitors' experience by providing new means of participation, proposing a radically new approach in defining cultural content and creating personalised experiences with cultural heritage objects. The paper considers actual use cases provided by the European research project TAG CLOUD to define the functional range of suitable applications and proposes a set of system components that are being implemented in TAG CLOUD.
机译：遗产部门的策展人和专业人员面临的最严峻挑战之一是如何吸引，吸引和留住遗产机构的参观者。当前的方法仅取得了有限的成功，因为它们仍然遵循相同的集中式策略，即向公众生产和传播文化内容。本文概述了与文化机构最相关的信息技术当前趋势，并研究了增强现实，游戏化，讲故事和社交媒体如何通过提供新的参与方式来改善访问者的体验，并提出了一种全新的方法来定义文化内容，并与文化遗产对象一起创造个性化的体验。本文考虑了欧洲研究项目TAG CLOUD提供的实际用例，以定义适当应用程序的功能范围，并提出了一组在TAG CLOUD中实现的系统组件。

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