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首页> 外文会议>Portland International Conference on Management of Engineering and Technology >Investigating the distinguishing characteristics of users with a landline preference vs. a smartphone preference in Taiwan: Using the technology adoption and innovation resistance perspectives for studying phone users
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Investigating the distinguishing characteristics of users with a landline preference vs. a smartphone preference in Taiwan: Using the technology adoption and innovation resistance perspectives for studying phone users

机译：调查台湾固定电话和智能手机用户的区别特征：使用技术采用和创新阻力的观点来研究电话用户

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Taiwan is a country with fairly high mobile phone or smart phone penetration. By 2009, Taiwan's mobile phone penetration was hovering near 110%. By 2014, more than 70% of Taiwanese over age 15 owned a smart phone. However, some Taiwanese are not yet accepting of this new technology, the smart phone, for diverse reasons. Some prefer using only landline telephones; some use a traditional mobile phone but prefer landline for contacting their family and friends. Some Taiwanese use both a landline and a smartphone but still prefer the landline. In addition, cell phone-only consumers are increasing in Taiwan, especially among the younger generation. Rogers' “Diffusion of innovations” is a theory that seeks to explain how, why, and at what rate new technology or new ideas spread through societies. The technology acceptance model (TAM) is another information systems theory which investigates how users accept and use a technology. In the technology acceptance model, some factors like Perceived usefulness (PU) and Perceived ease-of-use (PEOU) influences attitudes, intention to use and actual use of a new technology. Nonetheless, not all change is necessarily healthy for all consumers. The innovation resistance of a consumer can be viewed as another perspective for studying how and why a society or some consumers accept or refuse a new technology. Based on TAM and innovations resistance perspectives, the researcher studied what are the distinguishing characteristics of those preferring a landline vs. the smartphone? How can these different consumers be reached? What is their usage of internet, landline and smartphones? Thus in this study, the researcher launched two phone surveys, one sample via landline and another sample via mobile phone, interacting with more than 1,000 respondents in each sample. The population in Taiwan exceeds 23,000,000. The researcher used a CATI (Computer-Assisted Telephone Interviewing) system to get RDD (Random Digital Dial) phone numbers for both samples and made them representative of the population. In addition, the researcher used the participant observation records by auditing the survey process to further investigate the characteristics of Taiwanese who prefer landlines or prefer cell phones and smartphones.
机译：台湾是手机或智能手机普及率很高的国家。到2009年，台湾的手机普及率徘徊在110％左右。到2014年，年龄在15岁以上的台湾人中有70％以上拥有智能手机。但是，由于种种原因，一些台湾人尚未接受这种新技术，即智能手机。有些人更喜欢只使用座机电话。有些使用传统手机，但更喜欢使用固定电话与家人和朋友联系。一些台湾人同时使用座机和智能手机，但仍然更喜欢座机。此外，台湾地区的手机消费者正在增加，尤其是在年轻一代中。罗杰斯的“创新扩散”是一种理论，旨在解释新技术或新思想在社会中的传播方式，原因和速率。技术接受模型（TAM）是另一种信息系统理论，它研究用户如何接受和使用技术。在技​​术接受模型中，诸如感知有用性（PU）和感知易用性（PEOU）之类的因素会影响人们对新技术的态度，使用意图和实际使用。但是，并非所有更改都一定对所有消费者都是健康的。消费者的创新阻力可以被视为研究社会或某些消费者如何以及为什么接受或拒绝一项新技术的另一视角。基于TAM和创新阻力的观点，研究人员研究了那些喜欢座机而不是智能手机的人的区别特征？如何接触这些不同的消费者？他们对互联网，座机和智能手机的使用是什么？因此，在这项研究中，研究人员发起了两次电话调查，一个是通过固定电话进行的抽样调查，另一个是通过移动电话进行的抽样调查，每个抽样调查中都与1000多名受访者进行了互动。台湾人口超过2300万。研究人员使用CATI（计算机辅助电话采访）系统来获取两个样本的RDD（随机数字拨号）电话号码，并使其代表人群。此外，研究人员通过对调查过程进行审核来使用参与者的观察记录，以进一步调查偏爱陆线或偏爱手机和智能手机的台湾人的特征。

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