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首页> 外文会议>International Conference on Platform Technology and Service >Customer Churn Prediction in the Online New Media Platform: A Case Study on Juzi Entertainment
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Customer Churn Prediction in the Online New Media Platform: A Case Study on Juzi Entertainment

机译：在线新媒体平台中的客户流失预测：以Juzi Entertainment为例

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摘要

Customer churn refers to the registered users who are gradually leaving away because of loss of interests. For online service providers, customer churn analysis can be used to make business decision and optimize their products. Juzi Entertainment is one of the most popular Professional Generated Content (PGC) platform, which is loved by most young adults in China. In this paper, we try to predict the churner of Juzi Entertainment. We collect 100 thousand user samples from Juzi Entertainment and build the churn prediction model. Over 75% churners can be recognized by our model. Results show that column gif and beauty of Juzi Entertainment are relatively more popular than other columns, while articles of life are not welcomed by users. The results will be used in the improvement of products in Juzi Entertainment.
机译：客户流失是指由于利益损失而逐渐离开的注册用户。对于在线服务提供商，客户流失分析可用于制定业务决策并优化其产品。 Juzi Entertainment是最受欢迎的专业生成内容（PGC）平台之一，受到中国大多数年轻人的喜爱。在本文中，我们试图预测Juzi Entertainment的收益。我们从Juzi Entertainment收集了10万个用户样本，并建立了客户流失预测模型。我们的模型可以识别出超过75％的客户流失。结果表明，Juzi Entertainment的gif列和美丽列相对比其他列更受欢迎，而生活用品不受用户欢迎。结果将用于Juzi Entertainment产品的改进。

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