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首页> 外文会议>Portland International Conference on Management of Engineering and Technology >Assessing Intangibles in Lean Start-Ups Using Repertory Grids
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Assessing Intangibles in Lean Start-Ups Using Repertory Grids

机译：使用储备库评估精益创业中的无形资产

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The assessment of intangibles in business plans by investors is an important factor of recent interest, particularly in the evaluation of early-stage technology-based ventures. On one hand, investors are challenged to properly assess new opportunities. At the same time, entrepreneurs or innovators face the formidable task of communicating what is, sometimes, nothing more than just an 'extraordinary' idea. In such situations, the decision to continue with the due diligence process, and finally to invest, is based frequently on those aspects that are intangible. In an attempt to reveal some of the intangibles assessed by investors and communicated by entrepreneurs, an investigation was conducted using repertory grid, a technique based on personal construct psychology. Five venture capitalists and five entrepreneurs were interviewed. Evidence was found for the importance of intangibles during the investment-decision process of early stage technology-based ventures. For these ventures, the consideration of only tangible criteria is not a guaranteed predictor of success. The repertory grid technique makes a significant contribution to the identification of intangibles assessed by investors and communicated by entrepreneurs.
机译：投资者对商业计划书中无形资产的评估是最近引起人们关注的重要因素，尤其是在评估早期基于技术的企业中。一方面，投资者面临挑战，以正确评估新机会。同时，企业家或创新者面临着艰巨的任务，即传达有时只是“非凡”的想法而已。在这种情况下，决定继续进行尽职调查并最终进行投资，通常是基于那些无形的方面。为了揭示由投资者评估并由企业家交流的一些无形资产，我们使用了基于个人建构心理学的术语库来进行调查。采访了五位风险资本家和五位企业家。发现了无形资产在基于早期技术的企业的投资决策过程中的重要性的证据。对于这些企业，仅考虑有形标准并不能保证成功。储备格网技术对投资者评估和企业家交流的无形资产的识别做出了重大贡献。

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