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The Development of Social Commerce Research: A Main Path Analysis of the Literature

机译：社会商务研究的发展：文献的主要路径分析

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Recent studies have highlighted that social commerce has become a new type of electronic commerce since consumers' shopping behavior is heavily influenced by social media (e.g., Facebook, Twitter), such as reading comments and feedback on products. It is important to note that the development of social commerce has caught the attention of business practitioners; moreover, it is also essential for researchers to probe into the existing research on the rapid growth of social commerce. As such, the aim of our research review is to identify the core research themes and trends in social commerce. To gain deep insights from the academic research, we present a network-based citation analysis, that is, a main path analysis, to analyze the knowledge dissemination within the social commerce literature. To construct a holistic review of the social commerce research, in this study, we performed multi-keyword queries to search for relevant articles in two major sources of high quality academic journals, namely the Sciences Citation Index (SCI) and the Social Sciences Citation Index (SSCI). The timespan covers original papers and the most up-to-date research. Accordingly, a total of 319 journal articles with 3,753 citations were obtained and used for the main path analysis. Based on the algorithm of the search path link count, the traversal count of knowledge flow within the social commerce research network was calculated. In addition, the result of the top 10 critical main paths (key-routes) was mapped in a directed network graph. This is the very first attempt to profile the most critical developmental trajectories of social commerce research. The pilot results can serve as a research-based platform for scholarly discussion.
机译：近期研究强调，由于消费者的购物行为受到社交媒体（例如，Facebook，Twitter）的严重影响，例如阅读产品评论和反馈，因此社交商务已成为一种新型的电子商务。值得注意的是，社交商务的发展引起了商业从业者的注意;此外，对于研究者来说，探究有关社会商业快速增长的现有研究也至关重要。因此，我们的研究综述的目的是确定社交商务中的核心研究主题和趋势。为了从学术研究中获得深刻的见解，我们提出了基于网络的引文分析，即主要路径分析，以分析社会商业文献中的知识传播。为了构建对社会商业研究的整体评价，在这项研究中，我们执行了多关键字查询，以在两个主要高质量学术期刊来源中检索相关文章，即《科学引文索引》（SCI）和《社会科学引文索引》 （SSCI）。时间跨度包括原始论文和最新研究。因此，总共获得了319篇期刊文章，被引用3,753篇文章，并将其用于主要路径分析。基于搜索路径链接数的算法，计算了社交商务研究网络中知识流的遍历数。此外，将前10条关键主路径（关键路径）的结果映射到有向网络图中。这是描述社会商务研究最关键的发展轨迹的首次尝试。试验结果可以作为基于研究的学术讨论平台。

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