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What is the Value of the Online Retailer's Demand Forecast Information Sharing?

机译：在线零售商需求预测信息共享的价值是什么？

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摘要

Online retailers consider history clicks when forecasting product market demand. Assuming that online retailers can forecast the market demand accurately, this study focuses on the supply chain composed of one online retailer and multiple suppliers When online retailer determining the order quantity, the quantity of maximum inventory is decide by the method of “current demand and safety stock” instead of “the average of historical demand and safety stock”,this study investigates the influence of the market demand information sharing of online retailer to the bullwhip effect on supply chain and the level of the supplier inventory. The results prove that the market demand information sharing of online retailer can reduce the bullwhip effect on supply chain, and can also reduce the inventory level of supplier. In addition continuous cycle demand correlation is the most significant impact that can influence the value of information sharing.
机译：在线零售商在预测产品市场需求时会考虑历史点击。假设在线零售商可以准确预测市场需求，本研究着重于由一个在线零售商和多个供应商组成的供应链。当在线零售商确定订单数量时，最大库存数量由“当前需求和安全性”方法确定。本研究调查了在线零售商的市场需求信息共享对牛鞭效应对供应链和供应商库存水平的影响，而不是“历史需求和安全库存的平均值”。结果证明，在线零售商的市场需求信息共享可以减少对供应链的牛鞭效应，也可以降低供应商的库存水平。此外，连续的循环需求相关性是影响信息共享价值的最重要影响。

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