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首页> 外文会议>IEEE International Conference on Big Data >Research on the Evolution of the Influence of Opinion Leaders in Social Networking Sites Taking Zhihu.com as an Example
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Research on the Evolution of the Influence of Opinion Leaders in Social Networking Sites Taking Zhihu.com as an Example

机译：社交网站上舆论领袖影响力演变的研究-以知乎网为例

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摘要

This study examines the evolution of the influence of opinion leaders on social networking sites. Based on the fuzzy comprehensive evaluation method and the latent variable growth model, a theoretical framework for explaining the evolution of influence of opinion leaders is established. Moreover, with the representative of Zhihu.com as a social networking site, an empirical test was conducted on 25,559 users of Zhihu.com. The results of empirical analysis show that there is a significant difference in the evolution of influence among opinion leaders of different influence levels and for opinion leaders of the same level of influence, the evolution of their influence is with distinct characteristics. Finally, based on the research results obtained, suggestions for optimizing the operation of social networking sites are proposed.
机译：这项研究考察了意见领袖对社交网站的影响的演变。基于模糊综合评价方法和潜在变量增长模型，建立了解释意见领袖影响力演变的理论框架。此外，以Zhihu.com的代表作为社交网站，对Zhihu.com的25,559个用户进行了实证测试。实证分析结果表明，不同影响水平的意见领袖之间的影响力演变存在显着差异，而对于同一影响力水平的意见领袖来说，影响力的演变具有明显的特征。最后，基于获得的研究结果，提出了优化社交网站运营的建议。

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